Heineken supports Putin so I’m boycotting Heineken

In March 2022, Heineken N.V. said it would completely withdraw from Russia due to the Russian invasion of Ukraine. It hasn’t left Russia but it’s raking up USD millions and unscrupulously fattening the war pockets of the Russian President with payment of taxes. Before the invasion of Ukraine, Heineken offered 35 products in Russia. After the invasion Heineken launched an additional 61 new products in record time according to Follow the Money (FTM), a platform for investigative journalism. Additionally, Heineken is also moving quickly to opportunistically fill the gaps left by companies like Guinness, Coca-Cola, and Pepsico that took a moral position in this war and left Russia. Heineken even launched soft drinks in Russia, such as Royal Cola. The company argues that the investments by the Russian branch are necessary to keep the company financially healthy which stands in stark contrast to the strong language the company used last year to denounce Russia’s invasion of Ukraine: “we are shocked and deeply saddened to see the war in Ukraine continuing and intensifying.” I for one am deeply disgusted with Heineken’s insane decision to support Russia in the killings of thousands of civilians in Ukraine. I know, Heineken is a private company, what can we do? As a matter of fact, we can do something. Stop buying Heineken products, among others Heineken beer, Heineken 0.0, Tecate, Sol, Tiger Red Stripe, and many others which can be found at http://www.heineken.com. I’m boycotting Heineken.

Willemstad, Curaçao



Author: alexdavidrosaria

Alex Rosaria is from Curaçao. He has a MBA from University of Iowa. He was Member of Parliament, Minister of Economic Affairs, State Secretary of Finance and United Nations Development Programme Officer in Africa and Central America. He is an independent consultant active in Asia and the Pacific.

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